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We put strategy to work.

Lens & Focus is a creative consultancy

We partner with trusted brands to drive
new growth and deepen loyalty.

Our original thinking and nimble working style turns
insight into real plans for action.

We put strategy to work. 


Some of our favorite assignments

Defining and deploying whole brand systems, inclusive of strategy,
positioning, architecture, messaging, design, assets, guidance


Developing a go-to-market strategy, touchpoint portfolio,
and the measurement rigor to prove ROI

Planning end-to-end experiences for executive and premium
audiences across business and consumer categories


Unlocking new audience needs and behaviors to evolve how
nds and experiences drive greater action

Designing a connected service experience for buyers, 
guests, customers, or patients

Deepening loyalty with customers, employees and
partners as competition increases

Defining new innovation opportunities and
the plans to make them happen

Let's get to work.


Meet Andrew

Lead at Lens & Focus

Lover of breakfasts at BEC

Keeper of super comfy research shoes

Friend of Finn (and most puppies)

Andrew Kyrejko (ker-ay-ko) is a brand engagement leader..


A studied cultural anthropologist and thorough service designer, he builds brands and experiences that drive new growth and deepen loyalty. From purposeful brand builds and go-to-market plans to modern customer experiences and connected environments, he's put strategy to work for some of the most important and beloved brands in the world.


Andrew adopts clients' challenges as his own. He believes deep immersion and
just enough collaboration are essential to a winning solution.

 Clients have included: 

American Express

Amex Centurion



Google Cloud

BNY Mellon Pershing

Wegmans Food Markets

Samsung Mobile

United Airlines

T. Rowe Price

Fidelity Institutional

Red Hat


Lockheed Martin

Jaguar Land Rover

Let's get to work.

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