Lens & Focus is a creative consultancy
We partner with trusted brands to drive
new growth and deepen loyalty.
Our original thinking and nimble working style turns
insight into real plans for action.
We put strategy to work.
Some of our favorite assignments
Defining and deploying whole brand systems, inclusive of strategy,
positioning, architecture, messaging, design, assets, guidance
Developing a go-to-market strategy, touchpoint portfolio,
and the measurement rigor to prove ROI
Planning end-to-end experiences for executive and premium
audiences across business and consumer categories
Unlocking new audience needs and behaviors to evolve how
brands and experiences drive greater action
Designing a connected service experience for buyers,
guests, customers, or patients
Deepening loyalty with customers, employees and
partners as competition increases
Defining new innovation opportunities and
the plans to make them happen
Lead at Lens & Focus
Lover of breakfasts at BEC
Keeper of super comfy research shoes
Friend of Finn (and most puppies)
Andrew Kyrejko (ker-ay-ko) is a brand engagement leader..
A studied cultural anthropologist and thorough service designer, he builds brands and experiences that drive new growth and deepen loyalty. From purposeful brand builds and go-to-market plans to modern customer experiences and connected environments, he's put strategy to work for some of the most important and beloved brands in the world.
Andrew adopts clients' challenges as his own. He believes deep immersion and
just enough collaboration are essential to a winning solution.
Clients have included:
BNY Mellon Pershing
Wegmans Food Markets
T. Rowe Price
Jaguar Land Rover